Here’s what I won’t do for you. I won’t make your rich overnight. I won’t string you along, lie to you, or waste your time. I won’t turn over the large list of influential contacts in the legal and business worlds. I won’t ask you to spam people.What I will do is ask you questions. I will listen to you. I will point out things about your work that make you worth knowing, things I’d like to tell my friends about if they were looking for a business or firm like yours. I will show you how to make others notice those things without you having to tell them. I will introduce you to people who you can add value to whether they hire you or not. I will give you a platform to attract business.What I have to offer is all about attraction not promotion. Others will want to do business with you because through the work that we do together they will better see why people already do business with you. There will be useful things you create in these efforts that you give away for free. There will be things that fail to make any impact. There will be moments of true brilliance (on your part, not mine). By working together we will build a better business using new methods and generating new directions.
The work we do together will help your business stand out. Using the resources of this site you will grow. If you choose to work directly with My Media Labs, you will walk away from our first meeting with some new directions that if followed will help you differentiate. A consistent effort around the new behaviors we establish will yield new relationships and with those new relationships new business. As Seth Godin, marketing thought leader and best-selling author, says:
Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting. (For a while).
Let’s do more than make your business into a purple cow. Let’s give you sustainable, scalable behaviors that are true to your mission, and that will best serve your clients. These are practical tactics to bring out the best in your business and make it obvious to clients why they should hire you.