M2L Blog

What Are Mind Maps? Mind Maps are a way of visually organizing information that help you identify and understand the structure of a subject at a glance. They allow you to create logical connections between concepts that show how pieces of information fit together, providing you with a “map” of your ideas, processes, and concepts. You can use mind maps for many things such as … [read more]

Linkedin groups are a way of organizing members, content, and interactions around a common theme or topic. They have some basic features that make using Linkedin groups an attractive destination for anyone on the site. Knowing what groups to join, how you want to use a group, and what you’d like your role to be in it will make your Linkedin groups experience more meaningful … [read more]

CRM is dead (sort of). For those of you not jargon inclined, CRM is short for Customer Relationship Management, and companies often invest tons of money in complex systems, that few people understand, just to stay on top of their CRM. In a Linkedin world, however, many small businesses, entrepreneurs, and savvy businesses (those with money but who run slim) are in for a treat: … [read more]

There are over 650 million people on Facebook … blah, blah, blah. We’ve been stat-quoted to death about the importance of Facebook, so I’m not going to get into all that here (you can read about statistics and the benefits of advertising on Facebook here). This post is about custom Facebook Pages and how to create them. Should Your Business Have a Custom Facebook Page? … [read more]

This is a post that I originally published on my old personal, technology blog back in November 2009: An old friend died last week.  The circumstances of his death are still not clear: he was in good health, lived alone, and was getting ready to celebrate his 35th birthday that same week.  We hadn’t really hung out in a few years, having gone our separate … [read more]

Blogging can get monotonous (especially when you hyper specialize in a niche), and when it gets boring you have two choices: plow through boredom and try to find new ways of writing about the old stuff, or give up. This happened to me on a little blog called Lurkers Anonymous. Lurkers was all about how to activate online communities. As I was working in community … [read more]

Looking to run an ad campaign that gets lots of attention, but doesn’t cost a lot of money? The Facebook Ad platform provides an advertising tool that is precise, allows you to control costs, and update your campaigns at any time. Creating an ad is easy; running s successful campaign is not. Luckily, Facebook provides 10 tips for effective advertising on their site. This presentation … [read more]