M2L Blog

The Latin phrase Res Ipsa Loquiter means “the thing speaks for itself”. When something speaks for itself no explanations are needed. Anyone can make a decision based on the information presented. That’s exactly what LinkedIn applications do for your profile: by showcasing your work to prospective employers and customers your content will say volumes about you and why you are the best choice for the … [read more]

Can you trust anything online these days? According to Bing Liu, a data mining and “opinion spam” expert from the University of Chicago, “about one-third of all consumer reviews on the Internet are fake“. The New York Times revealed that book reviewers-for-hire will write favorable reviews of your work on Amazon.com for a fee without even reading it. And don’t get me started on fake Twitter followers (about 34% … [read more]

Nike has changed the game by creating a game. Each pair of Nike running shoes has an accelerometer that wirelessly syncs with your online Nike+ account. It tracks things like how far and fast you ran, how that compares with other runners, and it awards you virtual trophies for meeting milestones.  Most runners who engage in the Nike+ game would never think of owning another … [read more]

If a picture speaks a thousand words the last thing you want is to be mute on LinkedIn. Your profile photo and summary are the first things that other members see when they visit your profile. Choosing the right photo can mean getting a gig, connecting with a key contact and making the right impression on other members. The photo represents who you are. Don’t … [read more]

With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver results. A few changes can mean the difference between being “in the stack” of profiles searched and at the “top of the pile.” Your LinkedIn profile Summary is just the place to start. Human Psychology … [read more]

We landed on Mars. It’s some of the biggest space news since the Challenger blew up in 1986, a man walked on the moon in 1969 and the Russians beat us to the punch in putting a man into orbit – and God knows NASA needed the PR boost. In recent years, many wondered whether NASA was worth it, afterall the X-Prize had an entire generation … [read more]

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling … [read more]