M2L Blog

You’ve heard it said before: “success is all about marketing.” Think of personal branding as marketing yourself. We do this through stories, through developing and sharing our unique viewpoint, experience and dreams. If this sounds a bit too kumbaya, like holding hands around a campfire, it’s not. Being able to clearly articulate what you are about and why that matters sets you apart from 99% of the … [read more]

“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]

Why do so many people work in jobs they hate? Perhaps it’s security or lack of daring or just an inability to see how to break out of the trappings of stability, but there is a secret formula to building a career you love. It’s called “personal branding.” Okay, it’s no SO secret. Guys like Gary Vaynerchuck have talked about this for years, but the … [read more]

What Are Mind Maps? Mind Maps are a way of visually organizing information that help you identify and understand the structure of a subject at a glance. They allow you to create logical connections between concepts that show how pieces of information fit together, providing you with a “map” of your ideas, processes, and concepts. You can use mind maps for many things such as … [read more]

Linkedin groups are a way of organizing members, content, and interactions around a common theme or topic. They have some basic features that make using Linkedin groups an attractive destination for anyone on the site. Knowing what groups to join, how you want to use a group, and what you’d like your role to be in it will make your Linkedin groups experience more meaningful … [read more]

CRM is dead (sort of). For those of you not jargon inclined, CRM is short for Customer Relationship Management, and companies often invest tons of money in complex systems, that few people understand, just to stay on top of their CRM. In a Linkedin world, however, many small businesses, entrepreneurs, and savvy businesses (those with money but who run slim) are in for a treat: … [read more]

There are over 650 million people on Facebook … blah, blah, blah. We’ve been stat-quoted to death about the importance of Facebook, so I’m not going to get into all that here (you can read about statistics and the benefits of advertising on Facebook here). This post is about custom Facebook Pages and how to create them. Should Your Business Have a Custom Facebook Page? … [read more]