M2L Blog

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling … [read more]

Owner: meet your business. To be truly successful in any venture you need a clear direction with actionable steps towards getting there, a way to measure success, and a plan for dealing with setbacks.  Fear of the unknown, the need for deep soul searching, and of course the ever elusive time can all keep you from doing proper planning.  As the old adage goes, “fail … [read more]

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling … [read more]

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling … [read more]

How to get started and push through those business and marketing times where you just want to quit. [read more]

Smart marketers start their research by studying the competition. Like a judo warrior they know a lot of their work can be laid out for them and their goals defined by what the competition is doing. [read more]

For selling stuff online, your Batmobile is the way the money gets delivered to you. And for that you will need a Payment Processor. [read more]