M2L Blog

This post will teach you a very basic function: how to add a picture to a blog post. While some find this a simple task, many clients have trouble with this when they start blogging. The following sections will tell you all you need to know to post great looking images into your blog and tell a visual story… [read more]

Sometimes when I talk to companies about social media I feel like I am in that movie Back to the Future with Michael J. Fox, only the Delorian takes us back to 1999 rather than 1955. Many of companies just don’t get it. They try to control the message, limit leadership, and preserve unreasonable brand purity. Here are 3-tips to businesses who want to benefit from social media, but still insist on doing everything in a silo … [read more]

Image by Mike Licht, NotionsCapital.com via Flickr What makes a good community manager?  To answer this question let’s look at that American classic by Mark Twain, Tom Sawyer.  It’s been a few years since I read the book and I am no Mark Twain, but this is my paraphrase of the story … One hot summer day, Tom Sawyer gets saddled with painting a fence. … [read more]

Many people ask “what is social media?” They are looking for a definition and this post has one (actually it has three). Social Media in a nutshell is … [read more]

Here is a question I got from a client today: Client Question: Someone in the blog put a tag/comment. I didn’t approve it but look where it goes: http://starttags.com/tags/cross-border-transactions Do you have any idea what is this? M2L Answer: This is not a bad thing.  Starttags is a company that tags and categorizes content on the web.  You got a pingback in your comments b/c … [read more]

Here’s what I won’t do for you. I won’t make your rich overnight. I won’t string you along, lie to you, or waste your time. I won’t turn over the large list of influential contacts in the legal and business worlds. I won’t ask you to spam people.What I will do is ask you questions. I will listen to you. I will point out things about your work that make you worth knowing, things I’d like to tell my friends about if they were looking for a business or firm like yours. [read more]

The biggest piece of advice I can give to anyone looking to get into the social media business is start a blog or it’s equivalent where you talk about social media, technology, and community management. Even without the experience of working in the field, talk about your involvement in communities, your passion for them, what you like or dislike about them, how you propose to make a difference etc. This is more powerful than any resume you can draft. [read more]