Category: Featured

There are over 650 million people on Facebook … blah, blah, blah. We’ve been stat-quoted to death about the importance of Facebook, so I’m not going to get into all that here (you can read about statistics and the benefits of advertising on Facebook here). This post is about custom Facebook Pages and how to create them. Should Your Business Have a Custom Facebook Page? … [read more]

This is a post that I originally published on my old personal, technology blog back in November 2009: An old friend died last week.  The circumstances of his death are still not clear: he was in good health, lived alone, and was getting ready to celebrate his 35th birthday that same week.  We hadn’t really hung out in a few years, having gone our separate … [read more]

Search Engine Optimization (“SEO”) is a term we often hear on the web. Most people understand that having an SEO friendly site is a good thing because it means you will come up in earlier pages on a Google search, as well as any other search engine you choose to use (yes, there are others). This post gives you a basic outline of things to consider when starting with SEO and a great hip-hop video about SEO at the end… [read more]

Many people ask “what is social media?” They are looking for a definition and this post has one (actually it has three). Social Media in a nutshell is … [read more]

Here’s what I won’t do for you. I won’t make your rich overnight. I won’t string you along, lie to you, or waste your time. I won’t turn over the large list of influential contacts in the legal and business worlds. I won’t ask you to spam people.What I will do is ask you questions. I will listen to you. I will point out things about your work that make you worth knowing, things I’d like to tell my friends about if they were looking for a business or firm like yours. [read more]

The biggest piece of advice I can give to anyone looking to get into the social media business is start a blog or it’s equivalent where you talk about social media, technology, and community management. Even without the experience of working in the field, talk about your involvement in communities, your passion for them, what you like or dislike about them, how you propose to make a difference etc. This is more powerful than any resume you can draft. [read more]

How to stay on top of industry news and events through setting up a listening post on the web. A beginners guide to setting up RSS feeds and using Google Reader. [read more]