Search Engine Optimization Basics

Search Engine Optimization (“SEO”) is a term we often hear on the web. Most people understand that having an SEO friendly site is a good thing because it means you will come up in earlier pages on a Google search, as well as any other search engine you choose to use (yes, there are others). This post gives you a basic outline of things to consider when starting with SEO and a great hip-hop video about SEO at the end…

A Mission Statement (of sorts): Setting Realistic Marketing Expectations

A Mission Statement (of sorts): Setting Realistic Marketing Expectations

Here’s what I won’t do for you. I won’t make your rich overnight. I won’t string you along, lie to you, or waste your time. I won’t turn over the large list of influential contacts in the legal and business worlds. I won’t ask you to spam people.What I will do is ask you questions. I will listen to you. I will point out things about your work that make you worth knowing, things I’d like to tell my friends about if they were looking for a business or firm like yours.

Breaking Into Social Media as a Career: How to Get Started

Breaking Into Social Media as a Career: How to Get Started

The biggest piece of advice I can give to anyone looking to get into the social media business is start a blog or it’s equivalent where you talk about social media, technology, and community management. Even without the experience of working in the field, talk about your involvement in communities, your passion for them, what you like or dislike about them, how you propose to make a difference etc. This is more powerful than any resume you can draft.