Remember When the New York Times Interviewed Me About Social Media?

Remember When the New York Times Interviewed Me About Social Media?

You find the most amazing things when you Google yourself. A few months into my community management gig at Martindale.com, I had the privilege of being interviewed by award winning journalist John Schwartz for an article in the New York Times. We spoke about lawyers and social media, the subject of his piece, for almost half an hour. When published, all of my insights amounted to a single quote and link to my old technology blog, but hey – it was a major article in the Sunday edition of the New York Times (can’t argue with that!). Here is the write up I did about the experience. The New York Times Quoted Me … Cool So about 5-weeks ago, I’m sitting in an all-day team building conference for Martindale Hubbell Connected.  My phone rings.  It’s the PR team: (I must admit it is taking some getting used to having a PR team). “Lets talk about the New York Times,” they said.  John Schwartz, a reporter for the Times had emailed me the day before to talk about doing an interview.  He was writing an article on lawyers, social media, ethics, etc. and wanted to talk to me.  Being a diligent corporate citizen I told him I’d get back to him, emailed my team, and put the ball in play.  Surely there was someone more senior, more qualified, and more authoritative that John could talk to.  The PR reps said, “no, he wants the man on the street perspective.  That’s you.” “Cool,” I said and thought how proud my mom would be (her mother, ohevet v’shalom, LOVED the NY Times and would have...
The Best and Worst LinkedIn Profile Photos

The Best and Worst LinkedIn Profile Photos

If a picture speaks a thousand words the last thing you want is to be mute on LinkedIn. Your profile photo and summary are the first things that other members see when they visit your profile. Choosing the right photo can mean getting a gig, connecting with a key contact and making the right impression on other members. The photo represents who you are. Don’t make a mistake in which one you choose. People Will Judge Your Face: Facial Perception and Social Cognition Some professionals refuse to post a profile photo on LinkedIn. This puts them at a huge disadvantage to build an effective network. Since the LinkedIn profile consists mostly of text, the photograph serves as a stamp of authenticity, a way to build trust. This is not my opinion: science tells us that facial images have a huge impact on human behavior. “Face perception is the process by which the brain and mind understand and interpret the face.” (Source Wikipedia). When someone sees your LinkedIn photo, their brain immediately begins to create associations and categorize the image into a social schema. At this point social cognition brings to mind other information linked to the image by association. As a result judgements are formed which go beyond the image presented, pulling in outside information and influencing social behavior, such as whether to accept your connection request or email you for an interview. This process happens almost instantly and unconsciously. You cannot afford to create a negative judgement either by lack of photo or a bad photo. If you want to know how to take advantage of psychology and...
Get to the Point: How to Draft The Perfect LinkedIn Profile Summary

Get to the Point: How to Draft The Perfect LinkedIn Profile Summary

With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver results. A few changes can mean the difference between being “in the stack” of profiles searched and at the “top of the pile.” Your LinkedIn profile Summary is just the place to start. Human Psychology Demands a Digestible Summary: What Do You Do? The first thing most people ask you at a party is “what do you do?” They are not looking for your elevator pitch, executive summary and certainly not your life story. Rather they are submitting to a basic psychological need to process and understand information as a whole before delving into it’s detailed parts The Geschtalt school of psychology, developed in Germany in the early 20th Century, says that “the brain is holistic, parallel, and analog, with self-organizing tendencies,” and that “the human eye sees objects in their entirety before perceiving their individual parts.” This means that people need to quickly categorize you. By understanding quickly “what you do” people then remember you as Mike the lawyer/blogger, rather than trying to hang onto all the other details you gave them. You need to do this and more on LinkedIn. You’ve heard the expression, “you never get a second chance to make a first impression”? Well, you LinkedIn profile Summary is your chance to make a first impression to anyone viewing your profile. You don’t just want them to “get” what you do. You want to make a connection and get the lead to a new opportunity....
We’re NASA and We Know It: Marketing Lessons from Mars Curiosity

We’re NASA and We Know It: Marketing Lessons from Mars Curiosity

We landed on Mars. It’s some of the biggest space news since the Challenger blew up in 1986, a man walked on the moon in 1969 and the Russians beat us to the punch in putting a man into orbit – and God knows NASA needed the PR boost. In recent years, many wondered whether NASA was worth it, afterall the X-Prize had an entire generation of grassroots rocketeers lining up to put people in space for a fraction of the cost. With Mars Curiosity, NASA punched through the stratosphere of doubt and revitalized their brand. Mars Curiosity Shows Every Business How to Boost Their Marketing Efforts When travelling to the moon a space shuttle is off course 99% of the time. It is only by making small adjustments that astronauts bring it to the intended destination. It is so easy to find yourself off course with your own marketing. Businesses big and small can find themselves in a black hole of doing the same old thing or missing the mark. The good news is that you can start to recalibrate your marketing NOW to hit the mark. Since you are all suited up and ready to shoot for the cosmos, we are going to talk about the big moves that you can inject into your marketing at anytime to give it that liftoff it needs. Let the countdown begin … One small step for you, one giant leap for your marketing. 3-Seconds to Lift-Off With Your Marketing NASA missed the marketing mark for years. Sure they did some cool stuf: lots of shuttle launches, the International Space Station and...
Marketing Yourself in Three Steps: The Pillars of Personal Branding

Marketing Yourself in Three Steps: The Pillars of Personal Branding

You’ve heard it said before: “success is all about marketing.” Think of personal branding as marketing yourself. We do this through stories, through developing and sharing our unique viewpoint, experience and dreams. If this sounds a bit too kumbaya, like holding hands around a campfire, it’s not. Being able to clearly articulate what you are about and why that matters sets you apart from 99% of the population that is just content to “do their job.” Personal branding empowers you to remake your job into something you not only believe in but love doing. You build that brand by creating content and posting it online, leaving a “digital footprint” that sets you apart from the competition. To do this you need a solid framework to leverage the attention and convert eyeballs into returning customers. Here’s your framework. The Three Pillars of Personal Branding There are three basic components to creating an engaging and effective personal brand: Image Soap Box Product Each of these pillars will now be explained. As you read each one keep in mind these are guideposts, which work together to create your brand. Pillar 1: Creating the Image We are visual animals. It’s the reason big brands pay so much money to protect their trademarks from being used by counterfeiters and posers. They know that when someone sees a symbol connected to their brand, that consumer will unconsciously associate everything they know about the brand to the logo and vice versa. For example, when you see the Nike swoosh, it is likely that you think of sports, winning, and if you are a child of the 1980’s like me,...

Personal Branding: How to Find a Job You Will Love

Why do so many people work in jobs they hate? Perhaps it’s security or lack of daring or just an inability to see how to break out of the trappings of stability, but there is a secret formula to building a career you love. It’s called “personal branding.” Okay, it’s no SO secret. Guys like Gary Vaynerchuck have talked about this for years, but the simple truth remains that in today’s Internet driven world anyone can become known for talking insightfully about the things they love. Putting your expertise out there, published in an online form, creates brand equity. It builds you a collection of digital assets that people looking to hire or do business with you can refer to when trying to decide whether you know what you are talking about. Last month I gave a talk at Tel Aviv University in Building a Personal Brand Online. Here is a video of that talk and the Power Point presentation. [pexyoutube pex_attr_src=”http://www.youtube.com/watch?v=CRxwpS8Idv4#t=1h23m34s” pex_attr_width=”500″][/pexyoutube] Want more on Personal Branding? In today’s world, whether you are seeking a dream job or looking to grow a business, your potential employers or customers are going online to find out about you. What are they going to see? Building a Personal Brand gives you an answer to that question, and puts you in the best position to make your professional goals a reality. This 4-hour workshop will take you through the 3-Pillars of Personal Branding (Image, Soap Box, and Product) so you can have a clear plan to put into action as soon as you get home. In the section on defining your Brand...