Category: Tactics

The Latin phrase Res Ipsa Loquiter means “the thing speaks for itself”. When something speaks for itself no explanations are needed. Anyone can make a decision based on the information presented. That’s exactly what LinkedIn applications do for your profile: by showcasing your work to prospective employers and customers your content will say volumes about you and why you are the best choice for the … [read more]

Can you trust anything online these days? According to Bing Liu, a data mining and “opinion spam” expert from the University of Chicago, “about one-third of all consumer reviews on the Internet are fake“. The New York Times revealed that book reviewers-for-hire will write favorable reviews of your work on Amazon.com for a fee without even reading it. And don’t get me started on fake Twitter followers (about 34% … [read more]

Nike has changed the game by creating a game. Each pair of Nike running shoes has an accelerometer that wirelessly syncs with your online Nike+ account. It tracks things like how far and fast you ran, how that compares with other runners, and it awards you virtual trophies for meeting milestones.  Most runners who engage in the Nike+ game would never think of owning another … [read more]

If a picture speaks a thousand words the last thing you want is to be mute on LinkedIn. Your profile photo and summary are the first things that other members see when they visit your profile. Choosing the right photo can mean getting a gig, connecting with a key contact and making the right impression on other members. The photo represents who you are. Don’t … [read more]

With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver results. A few changes can mean the difference between being “in the stack” of profiles searched and at the “top of the pile.” Your LinkedIn profile Summary is just the place to start. Human Psychology … [read more]

Most online marketers measure success in social media based on Engagement. This vague measure of online dominance takes many forms that all indicate some kind of “customer hand raising” in response to company content. You want to see what Engagement REALLY looks like? My kids recently discovered Legos for the first time. I watched my five year old girl and my three and a half … [read more]

Back when I was a kid, a series of books came out that taught me everything I ever needed to know about Search Engine Optimization. Where’s Waldo had page after page of crowded pictures, huge, epic scenes with lots of action, all intended to hide a single, red and white stripped character: Waldo. I spent hours scanning those pages, trying to figure out the puzzle and … [read more]