Internet Marketing Basics: Lessons in SEO From Where’s Waldo

Internet Marketing Basics: Lessons in SEO From Where’s Waldo

Back when I was a kid, a series of books came out that taught me everything I ever needed to know about Search Engine Optimization. Where’s Waldo had page after page of crowded pictures, huge, epic scenes with lots of action, all intended to hide a single, red and white stripped character: Waldo. I spent hours scanning those pages, trying to figure out the puzzle and find Waldo faster. Little did I know that twenty-five years later I would use the lessons from Where’s Waldo to better understand SEO. Think Like Google: Don’t Hide Your Website The Waldo books worked by hiding Waldo in big tableus and forcing you to find him. Similarly, by virtue of its sheer size, the Internet hides your website: visitors either have to know the link to your site or find it by searching.  When they do search, chances are they will go to Google to do it, so knowing how Google works will give you an advantage in getting your website found. Google is the biggest search engine in the world. As of July 2012, Google accounted for 87.6% of all searches globally, meaning that almost 9 out of 10  people start their search for information by going to Google. Social networking has certainly diversified the way we search, however a 2011 study found that 58% of users first turn to search engines before going onto social media, and that 42% who start with social media eventually turn to search engines. So, whether users start their search with Google or confirm findings with Google, learning how to think like Google should be a TOP...

Linkedin Groups: How to Use Them Successfully

Linkedin groups are a way of organizing members, content, and interactions around a common theme or topic. They have some basic features that make using Linkedin groups an attractive destination for anyone on the site. Knowing what groups to join, how you want to use a group, and what you’d like your role to be in it will make your Linkedin groups experience more meaningful and valuable to you. What Linkedin Groups Should You Join? There are literally thousands of groups you can choose from. Depending on your goals in doing so, you can be very strategic and selective (only joining groups you will actually do stuff in) or all inclusive (joining every group that is remotely related to your work or interests). As with most things, a middle ground approach is likely best, because it will be easier to keep track of what is going on in the group, help you to make more meaningful interactions with other members, and keep your email inbox from getting too cluttered with group notifications. Managing Emails from Linkedin: Keeping the Inbox Clean Linkedin has a very good notification system to let you know what is happening in the groups you join. The default options, however, are set to send you the maximum amount of notifications, which can result in an email pile up from the site. Here is a simple way to change the notifications you receive from Linkedin groups: Go to the group that is sending you a ton of notifications On the group’s main page, just under the logo, click the tab “More” and on the pull down menu...
Linkedin Relationship Management (LRM): Hoarding, Sorting, and Exporting Your Contacts

Linkedin Relationship Management (LRM): Hoarding, Sorting, and Exporting Your Contacts

CRM is dead (sort of). For those of you not jargon inclined, CRM is short for Customer Relationship Management, and companies often invest tons of money in complex systems, that few people understand, just to stay on top of their CRM. In a Linkedin world, however, many small businesses, entrepreneurs, and savvy businesses (those with money but who run slim) are in for a treat: Linkedin has just about everything you need to run a successful CRM system FOR FREE. Linkedin Relationship Management “LRM” is a pretty easy thing if you abide by some simple principles and keep it simple. The framework for LRM runs on three pillars: Hoarding Sorting Exporting This post will go in depth on each of these. Hoarding: Breaking 500+ Connections Without Breaking a Sweat Everything we are about to say, regarding hoarding connections, will be attacked below when we talk about sorting. Don’t let that stop you. At this point your mission is to get that little 500+ sign next to your connections without thinking about whether you will actually ever use them. Similar to the first draft writing process, you just want to connect; don’t edit yourself. WARNING: read this whole section before actually implementing this advice to avoid getting your Linkedin account shut down! Remember: we are going for business connections, not spam here. Read on. [pexyoutube pex_attr_src=”http://www.youtube.com/watch?v=grbSQ6O6kbs&amp” pex_attr_width=”500″][/pexyoutube] Connect to Everybody Unlike Facebook, Linkedin is a professional network. It works best when you can connect to everyone and anyone who may be relevant to your work. The Linkedin network itself gives you some quick and easy means of building your network...

What Happens When Someone Dies on Facebook?

This is a post that I originally published on my old personal, technology blog back in November 2009: An old friend died last week.  The circumstances of his death are still not clear: he was in good health, lived alone, and was getting ready to celebrate his 35th birthday that same week.  We hadn’t really hung out in a few years, having gone our separate ways in life, but we’d see each other on Facebook, trade a chat every now and then, and keep generally informed of each others’ life milestones.  When my father told me the terrible news I was shocked; wanting to get a sense of what was happening in his life prior to his death I went to his Facebook page. His November updates all seemed positive.  My friend had been a survivor of childhood cancer and possessed a courage that I always admired him for.  On November 10th he posted the status update: “22 years ago this Nov. was my last chemo-therapy treatment.  I have been Cancer free since then; Life is good ♥.”  Prior to that, in response to someone asking him how things were going he said, “Life is good – Had a great day so far and it’s not over yet- ♥ this life.”  The final update he posted, just 6-days before his birthday on November 14th, went as follows: “Going to be having a Tattoo party soon at my home.  My two friends are going to come here and Ink people if you want to get something let me know asap and we will work something out.  These are the people...

Blogging Boredom? Try Mixing it Up

Blogging can get monotonous (especially when you hyper specialize in a niche), and when it gets boring you have two choices: plow through boredom and try to find new ways of writing about the old stuff, or give up. This happened to me on a little blog called Lurkers Anonymous. Lurkers was all about how to activate online communities. As I was working in community management at the time, it seemed like a compelling idea since it was a problem I was constantly dealing with. Plus, I had the theory that lurkers actually represented an untapped potential resource that could act in unpredictable ways, and that as a group they didn’t deserve the bad rap they had gotten. The blog started strong in early 2010, and I was on track to turn it into a book.  I posted consistently through March 2010 and then it died.  In starting my new business/project, My Media Labs, I started doing a blog about social media basics, marketing, blah blah blah.  Each of these have something to do with social media, but what I find is the more “professional” or “niche” I try to go, the more antiseptic my posts become, like I have to present these Fisher Pricified posts that potential customers or readers can easily categorize.  ”That’s what will help my SEO, site visitors, and sales – being put in nice little boxes.”  It’s killing me. Where’s the passion?  Where’s the experimentation, the love, and the need to get it out there.  Truth be told, striking that balance between passion and commerce is not an easy trick.  Most of us don’t...