Olympic Gold Medal Marketing Strategies (Part 5): Sink or Swim Using the Right Social Media Strokes

Olympic Gold Medal Marketing Strategies (Part 5): Sink or Swim Using the Right Social Media Strokes

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling Propositions: what artistic gymnastics teach you about execution Part 4 – Goals, Milestones and Metrics: the triathlon of marketing measurement Part 5- Tactics: sink or swim using the right social media strokes Today, we talk about tactics to use to make your social media marketing cut through the water like Michael Phelps. Butterfly, Freestyle or Medley: You Need to Choose Your Social Marketing Tactics Approach Just like there are different strokes that work in the water for different races, different approaches work for different marketing objectives. The key is to hone in on what will work best for your product and business. There are two main categories of marketing tactics: Content marketing and Community marketing A third tactic, which will not be discussed in this post is Value Driven Promotion (G-d willing I’ll do a separate post on that in the coming weeks). While tactics work together to help you reach your marketing goals you will want to develop campaigns for each one independently to best leverage the strengths each has to offer. Content Marketing 101: Freestyle Strokes Like a freestyle swimmer that must excel in the basics strokes and take them to the next level, content marketers use great storytelling, copywriting and psychology...

Lessons in Persistence From a Toddler and a One-Eyed Kitten

My son Gilad is not afraid of anything, especially animals.  As a parent, this can be daunting, because he will pick up all manner of creature and bring it to show me.  The other day he walked into the house holding a mangy, possibly feral, one eyed kitten (a week earlier, this one eyed kitten had tried to get into our house, and sat by the door meowing, but I wouldn’t let it in).  We live in the desert, in Israel, and have wild cats here (they are kind of like squirrels are to New Jersey: everywhere). I quickly put shooed it back outside, wiped Gilad’s hands clean, and told him he couldn’t touch the one eyed kitten because it might be sick.  Needless to say, he went back outside in the yard, and within two minutes had picked up the one eyed kitten again.  Thus began the cycle of shooing the critter away and telling Gilad no.  Despite not liking what was happen, I had to admire the zeal of these two, and after the fifth or sixth time, I grabbed by camera and took this shot, realizing that the toddler and the one eyed kitten were teaching me a lesson in persistence. There are times where I don’t want to push; whether it is pushing myself or pushing someone else, I just like things to stay to go easy.  Many of us have this attitude.  It’s drilled into American children from the minute we hit elementary school: fit in, keep the status quo, don’t rock the boat, etc.  Yet how many success stories of entrepreneurs or business...