What Are Metrics?
Metrics are set of quantifiable data parameters used to measure the success and effectiveness of a project.
Translation: these are the “numbers” you use to see how you are doing.
For example, let’s say you have a website and you want to know whether your home page is any good at funneling people into contacting you, which ultimately leads to sales of your product.
The metrics you would look at in this case are: (a) site visitors, (b) bounce rate for the homepage, i.e. the time spent on the page before leaving the site, and (c) number of site visitors who fill in email contact form.
By tracking these three numbers with a solid awareness of any campaigns you are doing to bring attention to this page, you will have a good indication of whether your homepage is effective in converting visitors to leads. Toss in a timeframe, say looking at these numbers of 90 days with 3 versions of the copy or even A/B testing pages (simultaneously live landing pages with different copy to see which is more effective), and you’ve got yourself a metrics tracking program.
How Do I Get Started Using Metrics for Marketing?
There is a very simple way to get started using metrics for marketing that you can implement with three steps:
- Define Your Metrics
- Measure Activity
- Evaluate Results
The complexity of the process and parameters you choose will depend on the complexity of your business and what your a trying to measure.
Contact My Media Labs today to start reaching your goals.