Personal Branding: How to Find a Job You Will Love

Why do so many people work in jobs they hate?

Perhaps it’s security or lack of daring or just an inability to see how to break out of the trappings of stability, but there is a secret formula to building a career you love. It’s called “personal branding.”

Okay, it’s no SO secret. Guys like Gary Vaynerchuck have talked about this for years, but the simple truth remains that in today’s Internet driven world anyone can become known for talking insightfully about the things they love. Putting your expertise out there, published in an online form, creates brand equity. It builds you a collection of digital assets that people looking to hire or do business with you can refer to when trying to decide whether you know what you are talking about.

Last month I gave a talk at Tel Aviv University in Building a Personal Brand Online. Here is a video of that talk and the Power Point presentation.

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Want more on Personal Branding?

In today’s world, whether you are seeking a dream job or looking to grow a business, your potential employers or customers are going online to find out about you. What are they going to see? Building a Personal Brand gives you an answer to that question, and puts you in the best position to make your professional goals a reality.

This 4-hour workshop will take you through the 3-Pillars of Personal Branding (Image, Soap Box, and Product) so you can have a clear plan to put into action as soon as you get home. In the section on defining your Brand Image you will discover you passions and see how they can translate into a career path or business. We then move onto Building your Soap Box, where you will flesh out what your hub should look like for delivering your brand message to the world and consider the various web platforms to use. Finally, you will plan out and craft the content that will captivate your audience and get results.

As part of the workshop you will receive a printed and digital copy of The Personal Brand eWorkbook, in which you will record the results of the work we do. The workshop will consist of a mix of lecture, group and individual work.

What you will learn:

  • Profile building
  • Networking
  • Social Media Tools

Other Details:

  • Date: March 19, 2012
  • Time: 10:30am to 3:00pm
  • Place: Landers College, Givat Shaul, Jerusalem
  • Cost: 400 NIS (at the door)


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