Content Creation and Copy Writing
Simple formulas with a dash of genius, anyone can create addictive content on the web. The key here is finding the right blend that will be magnetic for your followers. Through instructional guides, editorial feedback, and workshops we will work with you to create the content that makes the most sense for you given your resources, comfort level, and market.
Blogging and Writing for Social Media
Blogs are “naked conversations” where the writer invites the reader in for a regular and intimate look at their thoughts. It is one of the most comprehensive and direct ways to build a loyal following of customers, which allows them to connect with your business in a meaningful way. Whether you are already blogging in your business or nowhere near it, we can work with you to make things happen.
For new blogs: You will learn how to set up the blog, create pillar content, and get on a posting schedule. We’ll show you how to vary the rhythm of your posts for maximum impact, build on momentum, and find your voice. Our goal is to make blogging second nature to you and your organization.
For established blogs: We will work to help you build on your best posts, monetize your blog, and repurpose content (use established content in new ways). Also, we’ll work on SEO, analytics, and setting metrics for the blog.
Ebook Creation and Promotion
One of the greatest things an organization that is blogging can do is create an e-book (if you’ve never read an e-book think of something between a power point presentation, pamphlet, and journal article rolled into one). Ranging from 20 to 100 pages, an e-book can be given away or sold, but it must provide valuable information to your customers. The best ebooks relate that to your product or service and can create a buzz around a company like no amount of direct marketing can.
We will help your organization to repurpose information to easily create an e-book (or do one from scratch if you prefer). With everything from content selection to lay out and distribution we can make e-book creation a part of your business.
YouTube Video Creation and Promotion
From conception to release, we help you design an effective video campaign, hire professional videographers, and distribute the final work on YouTube. We then promote the video on multiple channels and optimize links and copy on the YouTube post to show up high in search engines.
Power Point Design and Presentation Coaching
Most people think a power point slide needs to be packed with information, charts, and bullet points, yet the mind cannot digest such information while passively watching a presentation. The result is audiences get bored, do not pay attention, and your message is completely lost. We help get through to them by designing visual slides that communicate one great idea per slide. We then coach you to present dynamically and interact with the crowd in a way that sells you point home. If you still want to distribute charts, figures, and numbers we’ll help you design a nice handout that can be digested on their own time, not yours.