Mike Mintz has been blogging and using social media to promote businesses since 2005. In law school, he started writing the blog “Jurisgamer: Video Game Law Explained”, and quickly gained the attention of lawyers for being one of the first law students to write about these issues. As a result, he landed a job at a law firm that specialized in video games. He marketed the firm through social channels and helped them win new business, but more importantly, Mike discovered that online content can produce real results. Since then Mike has written hundreds of posts and articles online, and published numerous eBooks. Some of his most shared pieces are available on this portfolio page, and you can read many other blog posts that he has written on this site as well.
Blogging, Articles and eBooks
Fall 2009 to Present
Various: LexisNexis, The Jurist, Business2Community, etc.
BLOG POSTS, ARTICLES AND EBOOKS
Business2Community.com: What Great Marketers Do
Business2Community.com provides an open platform for professionals to establish thought leadership and syndicate original content for greater distribution. The site receives hundreds of thousands of unique visitors per month. In 2012, Mike published the post, “Internet Marketing Basics: What Great Marketers Do” and quickly earned an Editor’s Choice spot on the front page. The post generated more than 250 shares on Twitter, 236 shares on LinkedIn and many other social media mentions, as well as 25 comments on the post itself. The post then earned a spot in the Top 10 Marketing Posts of 2012, as decided by the Editorial Staff at Business2Community.
One thing you will learn about me, I like simple answers. I think the most complex problems are solved by the easy answer, so here goes. An Internet Marketer uses the Internet to influence people’s decisions to do things.
Notice I didn’t say “buy stuff.” There’s a reason for that. If you are an Internet Marketer for a not-for-profit trying to get awareness of an issue, or an Internet Marketer for a political candidate trying to get votes, or an Internet Marketer for a company trying to build brand awareness (the list could go on) you are not necessarily “selling” a product, rather you are trying to influence opinion.
By influencing opinion you can do anything.Mike Mintz - Internet Marketing Basics: What Great Marketers Do
The Jurist: 140 Characters to Copyright Infringement:
Twitter Take-down Notices Raise Legal Questions
“JURIST (http://jurist.org) is a web-based legal news and real-time legal research service powered by a mostly-volunteer team of over 60 part-time law student reporters, editors and Web developers led by law professor Bernard Hibbitts at the University of Pittsburgh School of Law in Pittsburgh, Pennsylvania, USA.” The site is widely read and respected in the legal industry. As a recognized expert in social media and the law, they invited me to write a piece addressing a 2011 legal trend on Twitter. Content owners had been sending “take down notices” to Twitter, demanding the removal of tweets they believed infringed their copyrights. This raised an interesting question of whether 140 characters were significant enough to receive such legal treatment.
Can a tweet violate someone’s copyright? Apparently some copyright owners think so. According to an article on Yahoo Finance, Twitter received 300 take-down notices from copyright owners in November 2010, alleging that users had posted links to pirated copies of their work. Twitter responded by removing the allegedly infringing tweets and reserved the right to suspend the account of those who sent the offending tweets. The take-down notices and Twitter’s response have raised some legal questions; most notably, what makes posting a link to infringing materials infringement itself?Mike Mintz - 140 Characters to Copyright Infringement: Twitter Take-down Notices Raise Legal Questions
Traffic Cam Bans: Is Big Brother Watching You in Your State?
Lawyers.com is the premiere source for consumer information about legal issues and law firms with more than 1-million unique visits per month. In 2012, Mike Mintz wrote a blog post about traffic cam bans for their blog receiving thousands of hits and generating discussion in other forums on the site about the issues raised. This post demonstrates Mike’s ability to provide authoritative information while making it interesting for the average consumer.
George Orwell’s book “1984″ envisioned a dark future of war, totalitarian rule and constant surveillance by the government through cameras everywhere. Many drivers feel that the growing forests of traffic cameras are bringing Orwell’s dark scenario to America’s highways.
Traffic enforcement cameras are unmanned, automatic ticketing machines used by municipalities to enforce traffic laws. The two most typical installations across the United States are red light cameras and speed enforcement cameras.
- Red light cameras are triggered to take snapshots of vehicles that enter an intersection above a preset minimum speed and after the signal turns red. Cars that trigger the system get a ticket.
- Speed enforcement cameras use a technology called “automatic number plate recognition” (ANPR) that identifies the vehicle at point A and then measures the time it takes to travel to point B. If the tagged vehicle passes point B faster than the computer expects it to, that car gets a ticket.
Drivers loathe these systems for being unfair, invasive to privacy and a violation of civil liberties. State and local government that use the systems praise them as a deterrent to traffic violations, a benefit to public safety, and a source of revenue for the state. Not all governments using traffic enforcement cameras, however, are happy with the technology.Lawyers.com | Traffic Cam Bans: Is Big Brother Watching You in Your State?
Downloadable eBooks From My Media Labs
These are some of the eBooks produced by Mike Mintz for various seminars, presentations and clients.
- Unlock Your LinkedIn Profile: Using Social Media Professionally (Touro University)
- Copywriting for Lawyers: Social Media Tactics for Law Firms (LexisNexis)
- Paint the Fence: Working Smarter in Social Media (Nefesh B’Nefesh)
Top Blog Posts From My Media Labs
Here a few hand picked posts from My Media Labs that show what Mike can do.