Tag: advertising

We landed on Mars. It’s some of the biggest space news since the Challenger blew up in 1986, a man walked on the moon in 1969 and the Russians beat us to the punch in putting a man into orbit – and God knows NASA needed the PR boost. In recent years, many wondered whether NASA was worth it, afterall the X-Prize had an entire generation … [read more]

Looking to run an ad campaign that gets lots of attention, but doesn’t cost a lot of money? The Facebook Ad platform provides an advertising tool that is precise, allows you to control costs, and update your campaigns at any time. Creating an ad is easy; running s successful campaign is not. Luckily, Facebook provides 10 tips for effective advertising on their site. This presentation … [read more]

What are Likeographics? A search on Google will say … NOTHING. The term doesn’t exist, so I’m claiming it here, on this post. That’s right marketing mavericks, welcome to the world of Likeographics. I gave a talk last night at the Jerusalem Business Networking Forum on Facebook Advertising. The presentation was called, “World War Me: Facebook Advertising That Works,” and later this week I’ll post … [read more]

I met the owner of Lone Tree Brewery, a niche Israeli microbrewery located in the picturesque plains south of Jerusalem, about three months ago when she attended a seminar I gave on social media marketing for small businesses.  The main focus of the talks was on Facebook Ads, which in my opinion are one of the most effective marketing tools available.  At the time she said that … [read more]

Whether you are a small business owner, marketer at a large corporate, or an artist trying to get an audience, writing ads that grab attention is important … In this post I’ll talk about three components to ad writing which can be used on message board posts, magazine spreads, or even Facebook ads. We start with a pretty picture.
[read more]