Tag: business

Blogging Boredom? Try Mixing it Up

Blogging can get monotonous (especially when you hyper specialize in a niche), and when it gets boring you have two choices: plow through boredom and try to find new ways of writing about the old stuff, or give up. This happened to me on a little blog called Lurkers Anonymous. Lurkers was all about how to activate online communities. As I was working in community … [read more]

Getting a Job: Save Your “Advice” and Deliver Results

Being out of work is no fun. Besides the obvious stresses of having no or limited income, the need to pound the pavement to find new work, and the bordem that can set in when not working there is a growing feeling that the world does not appreciate what you have to offer. For anyone who has attained a sense of mastery in their given … [read more]

Business is Like Dating: Social Media Shidduch

Business is like dating (no really).  In religious Jewish circles, there is a form of dating called “shidduch dating,” where the potential mates are set up based on common interests and marriage potential.  After a few dates (and sometimes only one) the parties both know whether the relationship is going anywhere, and in as soon as a one to three months, they can know whether … [read more]

The New Economy: Selling to Customers Who Never Stay Still

In the last post for our Main Street URL series, we discussed the good ol’ days, when customers were as close as kin, and loyalty abounded on both sides.  Today we look at how customers have changed, reasons why you can still tap into that old time spirit, and some ways to do it. Shopping at Warp Speed: Today’s Customers The days of hanging out … [read more]

Lessons in Persistence From a Toddler and a One-Eyed Kitten

My son Gilad is not afraid of anything, especially animals.  As a parent, this can be daunting, because he will pick up all manner of creature and bring it to show me.  The other day he walked into the house holding a mangy, possibly feral, one eyed kitten (a week earlier, this one eyed kitten had tried to get into our house, and sat by … [read more]

Black Belt Blogging: How to Kick Ass with a Routine

Today I told my wife about a new routine to stay focused in my business and with my blogging.  She rolled her eyes.  She had heard it before. “No really,” I said, “this one I’m going to stick with.”  I went on to tell her how I would dedicate 1-hour each day to actively growing my business: marketing, connecting, and booking new clients.  I would … [read more]

Back to the Future: Doing Business in the 21st Century

Sometimes when I talk to companies about social media I feel like I am in that movie Back to the Future with Michael J. Fox, only the Delorian takes us back to 1999 rather than 1955. Many of companies just don’t get it. They try to control the message, limit leadership, and preserve unreasonable brand purity. Here are 3-tips to businesses who want to benefit from social media, but still insist on doing everything in a silo … [read more]