Tag: community management

Most online marketers measure success in social media based on Engagement. This vague measure of online dominance takes many forms that all indicate some kind of “customer hand raising” in response to company content. You want to see what Engagement REALLY looks like? My kids recently discovered Legos for the first time. I watched my five year old girl and my three and a half … [read more]

“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]

Image by Mike Licht, NotionsCapital.com via Flickr What makes a good community manager?  To answer this question let’s look at that American classic by Mark Twain, Tom Sawyer.  It’s been a few years since I read the book and I am no Mark Twain, but this is my paraphrase of the story … One hot summer day, Tom Sawyer gets saddled with painting a fence. … [read more]