Tag: community management
Building Customer Communities in the “Thank You Economy”
“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]
Today’s Tom Sawyer: A Role Model for Community Managers
Image by Mike Licht, NotionsCapital.com via Flickr What makes a good community manager? To answer this question let’s look at that American classic by Mark Twain, Tom Sawyer. It’s been a few years since I read the book and I am no Mark Twain, but this is my paraphrase of the story … One hot summer day, Tom Sawyer gets saddled with painting a fence. … [read more]