Tag: community

“What’s the ROI of social media?” It’s the loaded question that executives get to ask when they don’t want to stick their necks out to try something that might just change their business (if they do it right). At the end of they day they have to justify making the investment in time, money and manpower, so being able to get a quick and quantifiable … [read more]

As a community manager one of the questions members often ask me is how to get their user generated groups engaged and talking.  It’s no easy trick.  Group ownership on a social media site is like parenting: it takes commitment, passion, and time. In my experience, the best group owners do everything they can to start off strong, make connections among their group members, and … [read more]

Employee communities, internal social media platforms built for employee engagement by the employer, can be a wild success and source of innovation or an incredible flop. I have seen examples of both first hand. So how do you make your employee community an engaging place that workers will care about? There are three primary tactics for building a powerful employee community – check out the post to see what they are. [read more]