Tag: Customer service

“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]

In the last post for our Main Street URL series, we discussed the good ol’ days, when customers were as close as kin, and loyalty abounded on both sides.  Today we look at how customers have changed, reasons why you can still tap into that old time spirit, and some ways to do it. Shopping at Warp Speed: Today’s Customers The days of hanging out … [read more]