Tag: customers

With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver results. A few changes can mean the difference between being “in the stack” of profiles searched and at the “top of the pile.” Your LinkedIn profile Summary is just the place to start. Human Psychology … [read more]

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling … [read more]

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling … [read more]

What Does an Internet Marketer Do? It’s All About Building Influence. One thing you will learn about me, I like simple answers. I think the most complex problems are solved by the easy answer, so here goes. An Internet Marketer uses the Internet to influence people’s decisions to do things. Notice I didn’t say “buy stuff.” There’s a reason for that. If you are an … [read more]

Going through my Flipbook this morning I saw a lot of noise about the future of Facebook. An article by Mashable today says that 34% of Facebook users spend less time on the site. It also says that only 1 in 5 people surveyed have ever been influenced by an ad on the site. The survey and other articles, like the one predicting that Facebook … [read more]

It was my son Gilad’s second birthday, and the daycare wanted to throw him a party like they do for all the kids. Usually these parties are a complete success, the kids are happy, and a good time is had by all (my daughter Shoshana had her 3rd birthday party at the same daycare and loved it).  So how were we to know that selling … [read more]

My son Gilad is not afraid of anything, especially animals.  As a parent, this can be daunting, because he will pick up all manner of creature and bring it to show me.  The other day he walked into the house holding a mangy, possibly feral, one eyed kitten (a week earlier, this one eyed kitten had tried to get into our house, and sat by … [read more]