Tag: engagement
Building Customer Communities in the “Thank You Economy”
“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]
How to Get Comments on Your Blog and Forum Posts
No Comments? Leaders in online spaces want to provide members with information that is compelling, useful, and generates a response. Typically though, we post blogs or forums, wait for an answer, and no one responds. Then we keep posting, not knowing if anyone is even reading, and get frustrated with the lack of engagement in our groups. How can we get people talking? Here are … [read more]
Today’s Tom Sawyer: A Role Model for Community Managers
Image by Mike Licht, NotionsCapital.com via Flickr What makes a good community manager? To answer this question let’s look at that American classic by Mark Twain, Tom Sawyer. It’s been a few years since I read the book and I am no Mark Twain, but this is my paraphrase of the story … One hot summer day, Tom Sawyer gets saddled with painting a fence. … [read more]