Tag: engagement

We landed on Mars. It’s some of the biggest space news since the Challenger blew up in 1986, a man walked on the moon in 1969 and the Russians beat us to the punch in putting a man into orbit – and God knows NASA needed the PR boost. In recent years, many wondered whether NASA was worth it, afterall the X-Prize had an entire generation … [read more]

Most online marketers measure success in social media based on Engagement. This vague measure of online dominance takes many forms that all indicate some kind of “customer hand raising” in response to company content. You want to see what Engagement REALLY looks like? My kids recently discovered Legos for the first time. I watched my five year old girl and my three and a half … [read more]

What Does an Internet Marketer Do? It’s All About Building Influence. One thing you will learn about me, I like simple answers. I think the most complex problems are solved by the easy answer, so here goes. An Internet Marketer uses the Internet to influence people’s decisions to do things. Notice I didn’t say “buy stuff.” There’s a reason for that. If you are an … [read more]

“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]

No Comments? Leaders in online spaces want to provide members with information that is compelling, useful, and generates a response.  Typically though, we post blogs or forums, wait for an answer, and no one responds.  Then we keep posting, not knowing if anyone is even reading, and get frustrated with the lack of engagement in our groups.  How can we get people talking?  Here are … [read more]

Image by Mike Licht, NotionsCapital.com via Flickr What makes a good community manager?  To answer this question let’s look at that American classic by Mark Twain, Tom Sawyer.  It’s been a few years since I read the book and I am no Mark Twain, but this is my paraphrase of the story … One hot summer day, Tom Sawyer gets saddled with painting a fence. … [read more]