Tag: Facebook Ads

Going through my Flipbook this morning I saw a lot of noise about the future of Facebook. An article by Mashable today says that 34% of Facebook users spend less time on the site. It also says that only 1 in 5 people surveyed have ever been influenced by an ad on the site. The survey and other articles, like the one predicting that Facebook … [read more]

Looking to run an ad campaign that gets lots of attention, but doesn’t cost a lot of money? The Facebook Ad platform provides an advertising tool that is precise, allows you to control costs, and update your campaigns at any time. Creating an ad is easy; running s successful campaign is not. Luckily, Facebook provides 10 tips for effective advertising on their site. This presentation … [read more]

I met the owner of Lone Tree Brewery, a niche Israeli microbrewery located in the picturesque plains south of Jerusalem, about three months ago when she attended a seminar I gave on social media marketing for small businesses.  The main focus of the talks was on Facebook Ads, which in my opinion are one of the most effective marketing tools available.  At the time she said that … [read more]