Tag: Facebook

There are over 650 million people on Facebook … blah, blah, blah. We’ve been stat-quoted to death about the importance of Facebook, so I’m not going to get into all that here (you can read about statistics and the benefits of advertising on Facebook here). This post is about custom Facebook Pages and how to create them. Should Your Business Have a Custom Facebook Page? … [read more]

This is a post that I originally published on my old personal, technology blog back in November 2009: An old friend died last week.  The circumstances of his death are still not clear: he was in good health, lived alone, and was getting ready to celebrate his 35th birthday that same week.  We hadn’t really hung out in a few years, having gone our separate … [read more]

Looking to run an ad campaign that gets lots of attention, but doesn’t cost a lot of money? The Facebook Ad platform provides an advertising tool that is precise, allows you to control costs, and update your campaigns at any time. Creating an ad is easy; running s successful campaign is not. Luckily, Facebook provides 10 tips for effective advertising on their site. This presentation … [read more]

What are Likeographics? A search on Google will say … NOTHING. The term doesn’t exist, so I’m claiming it here, on this post. That’s right marketing mavericks, welcome to the world of Likeographics. I gave a talk last night at the Jerusalem Business Networking Forum on Facebook Advertising. The presentation was called, “World War Me: Facebook Advertising That Works,” and later this week I’ll post … [read more]

I met the owner of Lone Tree Brewery, a niche Israeli microbrewery located in the picturesque plains south of Jerusalem, about three months ago when she attended a seminar I gave on social media marketing for small businesses.  The main focus of the talks was on Facebook Ads, which in my opinion are one of the most effective marketing tools available.  At the time she said that … [read more]

Start ups need money.  Just because you are two guys, in your parents basement, out to change the world with your killer product or service doesn’t mean you can ignore the bottom line waiting for the investment fairy to come bless you with capital.  Attracting investors is sure to be high on the priority list for any entrepreneur, and with a little social media marketing … [read more]

The phone calls started about 10 minutes after the posting, one after the other. At 6pm Israel time today, about 8 minutes after my wife gave birth to our third child (a healthy baby girl) I posted a status on my Facebook page from my iPhone: “Welcome to the world JM3. Now what should we call you little girl?” Within 10 minutes there were 9 … [read more]