Tag: google

Smart marketers start their research by studying the competition. Like a judo warrior they know a lot of their work can be laid out for them and their goals defined by what the competition is doing. [read more]

Back when I was a kid, a series of books came out that taught me everything I ever needed to know about Search Engine Optimization. Where’s Waldo had page after page of crowded pictures, huge, epic scenes with lots of action, all intended to hide a single, red and white stripped character: Waldo. I spent hours scanning those pages, trying to figure out the puzzle and … [read more]

Blogs posts come in all shapes and sizes.  Some people like Seth Godin can get over writing short posts with one great thought.  Others like CopyBlogger write long, involved posts that give lots of specific tips.  Here is an example of repurposing an email as a blog post.  This was actual client advice to someone who was writing blog posts that were not very reader … [read more]

There’s a new Gmail scam in town.  I reported on the last Gmail phishing scam that crossed my Inbox.  It involved a desperate friend emailing you for urgent help, which required revealing sensitive data and sending money.  Here’s a link to that post. The new scam is a bit more subtle and seemingly more official. Sender’s Address: gogglleserve.usdataverizon@gmail.com Any communication from Google is going to … [read more]

Search Engine Optimization (“SEO”) is a term we often hear on the web. Most people understand that having an SEO friendly site is a good thing because it means you will come up in earlier pages on a Google search, as well as any other search engine you choose to use (yes, there are others). This post gives you a basic outline of things to consider when starting with SEO and a great hip-hop video about SEO at the end… [read more]

This post will teach you a very basic function: how to add a picture to a blog post. While some find this a simple task, many clients have trouble with this when they start blogging. The following sections will tell you all you need to know to post great looking images into your blog and tell a visual story… [read more]

How to stay on top of industry news and events through setting up a listening post on the web. A beginners guide to setting up RSS feeds and using Google Reader. [read more]