Tag: Marketing and Advertising

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are the posts in this 5-part series: Part 1 – Competitive Analysis: remove obstacles like a judo champion Part 2- Targeting Markets: zeroing in on your customer like an olympic archer Part 3 – Unique Selling … [read more]

Going through my Flipbook this morning I saw a lot of noise about the future of Facebook. An article by Mashable today says that 34% of Facebook users spend less time on the site. It also says that only 1 in 5 people surveyed have ever been influenced by an ad on the site. The survey and other articles, like the one predicting that Facebook … [read more]

Business is like dating (no really).  In religious Jewish circles, there is a form of dating called “shidduch dating,” where the potential mates are set up based on common interests and marriage potential.  After a few dates (and sometimes only one) the parties both know whether the relationship is going anywhere, and in as soon as a one to three months, they can know whether … [read more]

“What do you do?” I am often asked. “I’m a lawyer,” I say, “but I don’t practice.” “Okay, so what do you do?” the person continues. “I help companies market themselves using social media and the Internet,” I say to mostly blank stares. For those who are interested, I will gladly talk about the joy of working with clients to find where they can use … [read more]

Do you have a “Main Street URL?”  Even an online business can achieve the feeling of “the old days” by building a community out of your site visitors and making it feel personal.  In a the world of web marketing we’re always going for more rather than better, but let me ask you this: what would you rather have: 10,000 site visitors who don’t buy; … [read more]