Tag: Online community

“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]

Managing an online community combines art, science, and social skills. Research shows that 25% member engagement per month is a healthy metric for a community. But how do you get there … [read more]