Tag: small business

Do you have a “Main Street URL?”  Even an online business can achieve the feeling of “the old days” by building a community out of your site visitors and making it feel personal.  In a the world of web marketing we’re always going for more rather than better, but let me ask you this: what would you rather have: 10,000 site visitors who don’t buy; … [read more]

“Can I have a cupcake now Mommy,” my three and a half year old Shoshana asked. “You have to wait,” Mommy said, “because they just came out of the oven and need frosting.” “Okay,” Shoshana said.  After about three seconds, she asked, “can I have one now?” The truth is that not all things we do in business are as simple as cupcakes.  You know … [read more]

This is a presentation about social media success for small business. It focuses on three areas (1) brand (2) community, and (3) passion. Focusing on the video Social Media in Plain English by Common Craft, we take the ice cream analogy to the next level and look at the behaviors that work for jumping into the social media game. [read more]