Tag: social media

Blogging can get monotonous (especially when you hyper specialize in a niche), and when it gets boring you have two choices: plow through boredom and try to find new ways of writing about the old stuff, or give up. This happened to me on a little blog called Lurkers Anonymous. Lurkers was all about how to activate online communities. As I was working in community … [read more]

Clay Shirkey, author of “Here Comes Everybody,” posted this great article in 2008 explaining the phenomenon of social media. It’s not a primer about Facebook or why people should use Linkedin, rather he talks about how traditional media folks still don’t really get it. Sure, they understand that these tools and being in these spaces can help their projects move forward (I don’t think there … [read more]

I met the owner of Lone Tree Brewery, a niche Israeli microbrewery located in the picturesque plains south of Jerusalem, about three months ago when she attended a seminar I gave on social media marketing for small businesses.  The main focus of the talks was on Facebook Ads, which in my opinion are one of the most effective marketing tools available.  At the time she said that … [read more]

Business is like dating (no really).  In religious Jewish circles, there is a form of dating called “shidduch dating,” where the potential mates are set up based on common interests and marriage potential.  After a few dates (and sometimes only one) the parties both know whether the relationship is going anywhere, and in as soon as a one to three months, they can know whether … [read more]

“What do you do?” I am often asked. “I’m a lawyer,” I say, “but I don’t practice.” “Okay, so what do you do?” the person continues. “I help companies market themselves using social media and the Internet,” I say to mostly blank stares. For those who are interested, I will gladly talk about the joy of working with clients to find where they can use … [read more]

Popular web mythology has a pyramid for the unseen masses online.  It looks something like this: 90% lurkers.  That means in a group of 10 people, 9 of them are lurkers.  Who are these faceless consumers of online content that seem to be all of us?   Wikipedia says: “In Internet culture, a lurker is a person who reads discussions on amessage board, newsgroup, chatroom, file sharing or other interactive … [read more]

My father in law is talented; I mean really talented.  He’s a hypno-therapist whose clients absolutely love him.  Through his work he has changed lives (including my own – he’s one of my main inspirations for becoming an observant Jew).  There’s just one problem.  If you look for him on the web he’s practically non-existent. Try it.  Type in “Sheldon Libby Therapist” on Google.  Sure … [read more]