Tag: Social network

“Join the conversation.” It’s about as appealing as asking someone to step onto an empty dance floor at a lame party and start busting a move. So why does this call to action serve as the mantra for the communities that I see so many corporations set up for their customers? It’s because online branded communities usually have it half right. I say “half right,” … [read more]

This is a post that I originally published on my old personal, technology blog back in November 2009: An old friend died last week.  The circumstances of his death are still not clear: he was in good health, lived alone, and was getting ready to celebrate his 35th birthday that same week.  We hadn’t really hung out in a few years, having gone our separate … [read more]

Let’s take an honest look at ourselves with a little test.  Don’t worry, it’s not a hard test and your honest answers will help you diagnose whether you are in fact a lurker (check out this confession from a real, live Lurker, Virginia Heffernan of the NY Times).  Ready?  Let’s begin: Do you have an account on a social media platform (Facebook, Linkedin, Connected, etc.)? Do … [read more]

Image via Wikipedia At a seminar the other week one of the audience members asked me which was better for their business: a Facebook Group or a Facebook Page.  The answer really depends on your business objectives as each function offers something the other does not.  In this post we’ll take a look at the differences between Facebook Groups and Facebook Pages, suggest a few … [read more]

Whether you are a small business owner, marketer at a large corporate, or an artist trying to get an audience, writing ads that grab attention is important … In this post I’ll talk about three components to ad writing which can be used on message board posts, magazine spreads, or even Facebook ads. We start with a pretty picture.
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Sometimes when I talk to companies about social media I feel like I am in that movie Back to the Future with Michael J. Fox, only the Delorian takes us back to 1999 rather than 1955. Many of companies just don’t get it. They try to control the message, limit leadership, and preserve unreasonable brand purity. Here are 3-tips to businesses who want to benefit from social media, but still insist on doing everything in a silo … [read more]