Tag: Twitter

I met the owner of Lone Tree Brewery, a niche Israeli microbrewery located in the picturesque plains south of Jerusalem, about three months ago when she attended a seminar I gave on social media marketing for small businesses.  The main focus of the talks was on Facebook Ads, which in my opinion are one of the most effective marketing tools available.  At the time she said that … [read more]

In the last post for our Main Street URL series, we discussed the good ol’ days, when customers were as close as kin, and loyalty abounded on both sides.  Today we look at how customers have changed, reasons why you can still tap into that old time spirit, and some ways to do it. Shopping at Warp Speed: Today’s Customers The days of hanging out … [read more]

Sometimes when I talk to companies about social media I feel like I am in that movie Back to the Future with Michael J. Fox, only the Delorian takes us back to 1999 rather than 1955. Many of companies just don’t get it. They try to control the message, limit leadership, and preserve unreasonable brand purity. Here are 3-tips to businesses who want to benefit from social media, but still insist on doing everything in a silo … [read more]

Many people ask “what is social media?” They are looking for a definition and this post has one (actually it has three). Social Media in a nutshell is … [read more]